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ClimateCare helps Jaguar Land Rover use smart technology to change lives and engage employees in CSR

The Challenge

For Jaguar Land Rover, making smart use of its Global CSR Programme investment to achieve multiple business goals sits at the heart of its approach to sustainable business.

To grow its global business responsibly, Jaguar Land Rover needs to recruit and retain the best talent to help it achieve long-term success.

It was recently named the UK’s best employer in a Bloomberg survey and was is ranked 16th in the Times Top 100 Graduate Employers, based on a survey of recent graduates.

Jaguar Land Rover wanted to increase employee engagement and understanding of its Global CSR Programme, and create a network of ambassadors across the business who could inspire action and help the company continue to maintain its position as an employer of choice whilst delivering against its overall corporate CSR goals.


The Solution

ClimateCare is responsible for delivering an integrated Climate+Care programme for Jaguar Land Rover, protecting the environment and improving lives. The team set about identifying an opportunity for the company to invest in a project that would help deliver against its corporate responsibility target, to create opportunities around the world for 12 million people by 2020, and provide an effective employee engagement programme, aligned with the company’s employee recognition and retention goals.

Recognising Jaguar Land Rover’s focus on technology and innovation, ClimateCare proposed an activity that applied locally appropriate, smart technology in at-need communities, to change people’s lives.

The result was a partnership programme using smart technology to deliver Safe Water to Schools. Delivered with the experts at ClimateCare and technology manufacturers Vestergaard, the programme is bringing award-winning LifeStraw water purification technology to 375 schools across western Kenya – giving over 300,000 school-children access to safe water at school and the chance of a better education and future.

ClimateCare worked collaboratively with stakeholders across Jaguar Land Rover including HR, Employee Reward & Recognition, CSR, PR & Internal Communications teams to develop a unique employee volunteering experience as part of the project.

Together the team devised a programme to involve and inspire employees at all levels across the company, bringing CSR centre-stage in Jaguar Land Rover’s employee engagement programme “Join the Experience”, for the very first time.


The Impact

Over 3500 employees across the business applied for an opportunity to get involved with the programme. A shortlist of 25 were put through a rigorous selection process and finally seven employees from across the company were able to join “Join the Experience: Kenya 2015”.

They joined experts on the ground to launch the programme and to help install LifeStraw Community water purifiers at the first 19 schools. They trained pupils and teachers in the importance of safe water, filter maintenance, use and upkeep – helping to ensure access to safe water for the pupils at each school.

The volunteers were also tasked with recording the activity and writing case studies about different teachers and young people about how unsafe water had affected them and their families. The biggest challenge started when they returned to the UK and creatively communicated the experience and their learnings to colleagues when they returned to their day jobs.

All employees went through rigorous training with ClimateCare’s team to increase their facilitation skills ahead of the school visits and to boost their understanding of the company’s CSR programme and objectives. Upon arrival in Bungoma, after introductions to their local teams and a final training workshop, the teams set off, working from dawn until dusk to install the LifeStraw Community filters in schools across Bungoma District.

Colleagues in Internal Communications and PR were on hand to help create photo and video assets and senior Management were also engaged from the outset, with Operations Director for Sub-Saharan Africa, Nigel Clarke joining the team on the ground in Bungoma.

For Jaguar Land Rover, the week in Bungoma was just the start of a longer term engagement programme to change lives through smart technology – within and beyond the business. In just five days, the team reached 19 schools, enabling over 5000 children access to safe water for the first time at school. And overall this project means over 300,000 children will benefit from access to the smart water purification technology, directly contributing to Jaguar Land Rover’s target to create opportunities for 12 million people by 2020.

Each of the seven employees returned from a transformative experience with the drive and determination to engage their colleagues across the business with the CSR programme.

They also benefitted from new skills and confidence that is helping improving their performance and the group developed into a strong international team that continues to work together across locations and job functions.

The team are using blogs, video diaries and photography they created during their experience to support communications to their colleagues– meaning that over 6000 employees will hear first-hand how Jaguar Land Rover is using smart technology to deliver a CSR programme aligned to its own business.

Not only that, as a result of this activity, every new recruit joining the business will be trained in the company’s CSR programme, using Join the Experience: Kenya 2015 to showcase the measurable impacts the company delivers in the communities it supports and the value it places on its own employees to excel and drive the business forward.


ClimateCare’s Role

ClimateCare is responsible for creating and delivering an integrated corporate social responsibility programme for Jaguar Land Rover, which uses smart technology to protect the environment and to create new opportunities for people around the world.

The programme involves a number of projects, aligned with Jaguar Land Rover’s core business and its focus on innovation and technology.

In addition to devising the programme, ensuring successful delivery and robustly measuring impact, the ClimateCare team worked alongside Jaguar Land Rover’s HR, CSR, Internal Communications & PR teams to plan and facilitate an employee engagement programme, selecting and training employees and overseeing the employee visit experience.

Lorna Macaulay, Jaguar Land Rover’s Market Sustainability Manager, oversaw the employee engagement project. Lorna explained, “Jaguar Land Rover has been working with ClimateCare since 2009 and together we have engaged and supported communities across Africa, improving health, wellbeing and economic prosperity.

Our challenge for ClimateCare was to develop a new project using smart technology which would allow us to engage employees and increase their understanding of our global projects and the business case behind them. The Safe Water for Schools project they developed fitted the bill perfectly and was a success thanks to the support of many different departments behind the scenes and the employees who were excellent ambassadors for our business.

The LifeStraw for Schools project is the first time we’ve involved employees in project delivery and for many, this was their first time in Africa. They all got a huge level of personal satisfaction helping the children of Bungoma learn about the importance of safe water and getting to know the project staff, and teachers too. The project has brought together people from across our organisation and will deliver a lasting legacy to a whole generation of school children across Bungoma, truly creating opportunities so the pupils can have a brighter future.”

Guest Blog: Innovation Forum


Smallholder farmers are a vital part of commodity supply chains and business engagement with them – including developing better finance provision – is improving 

For companies that buy commodities such as cocoa and coffee from developing countries, dealing direct with smallholders, or at least producer organisations and cooperatives, is increasingly essential.

This is a vital relationship for both sides. Companies can contribute to better livelihoods for farmers and their families by cutting out working with buyers in the middle, who might be taking most of their profit by bearing down on the prices they pay to smallholders. It is not for nothing that such middlemen are colloquially known as coyotes in central America.

Western brands can also help smallholders improve their productivity and the quality of their crops, ensuring a more sustainable supply of raw materials. They can promote more sustainable practices and can help smallholders meet challenges – not least that of climate change, which is likely to have the most severe impacts in some of the more vulnerable countries from which key agricultural commodities are sourced.


Brands beware
But working with smallholders presents significant challenges, and these have made many brands wary. Smallholders, by definition, work on a very small scale, with farms of typically up to seven acres, according to a July 2015 report from sustainability consultants Hystra. Smallholders also commonly have low capacities to deal direct with western mega-corporations.

And the financial capabilities of smallholders are typically very low, with no money to invest in new equipment or crops. Companies that want to work with smallholders must therefore, one way or another, get into the business of providing finance to them, often in challenging circumstances with limited safeguards to ensure that loans are repaid.

The good news is, however, that financing smallholders is getting easier.


Easier process
Dan Zook, manager of the initiative for smallholder finance at Global Development Incubator, says companies looking to deal more directly with smallholders should be aware of three trends, all of which are moving in the direction of making it easier to finance smallholders.

First, financing initiatives are becoming more transparent and cheaper, thanks to digital technologies. Data is also being built up that enables better risk management and is leading to lower default rates. Better communication technologies mean it is easier to exchange information directly with farmers.

Second, more financial institutions and buyers are establishing teams to manage their relationships with smallholders. Progressively, more expertise is being gained, giving buyers the “ability to adapt their business models to suit smallholder engagement,” Zook says.


Collaboration trend
Third, there is more collaboration. Companies are “more comfortable with development agencies and NGOs”, which can smooth the process of working with and financing smallholders, Zook says. There is “lots more coordination between institutions, including partnerships and pre-competitive alliances”. Zook adds, however, that there is “a need for much more of this”.

So companies should not hold back. A better understanding of the challenges around financing smallholders is building up, and better tools are available to improve two-way communication.

Consequently an a increasing trend is seen in the most valuable commodity for effective financing of smallholders: trust.

[This Blog was originally published by Innovation Forum on December 4 2015.]


At ClimateCare we agree that partnership and trust are key.
For over 18 years we have been working with smallholder farmers and other hard to reach communities. We’ve developed award winning projects and financial models that make essential products and services affordable to those who need them the most. This, combined with our experience of delivering on behalf of corporate and government partners, means we are well placed to deliver effective programmes that will also create real value for your business.

Read about how our programme to provide efficient cookstoves in Kenya is saving agricultural workers £125 every year and improving the health of their families, how our work with The Co-operative is improving life by providing safe water for workers in their tea supply chain and how, in India, treadle pumps are increasing yields and incomes.

If you’d like to find out how to build climate resilience, tackle poverty and empower smallholder farmers in your supply chain, please get in touch.

+44 (0)1865 591000.

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Paris Pledge for Action

ClimateCare joins global businesses, investors, cities and regions pledging to meet or exceed the ambition set by the Paris Agreement on climate change.


Paris, 16 December 2015 – Last week at COP 21 in Paris, governments of the world united in action on climate change by adopting the Paris Agreement, the first universal, legally binding climate deal.

Today ClimateCare joined , major cities, regions, companies and investors from around the globe representing 150 million people and US$11 trillion promised to quickly and effectively help implement the Paris Agreement and accelerate the transformative changes needed to meet the climate change challenge.

The Paris Pledge for Action has been signed over 400 businesses, 120 investors, 150 cities and regions representing 150 million people and US$11 trillion.

The Paris Pledge for Action brings together a multitude of voices on an unprecedented scale within a single, collective statement:

“We welcome the adoption of a new, universal climate agreement at COP 21 in Paris, which is a critical step on the path to solving climate change. We pledge our support to ensuring that the level of ambition set by the agreement is met or exceeded.”

Initial signatories include businesses such as Unilever, Acciona, Allianz, Generali, Hindustan, Braskem, Tata, Kellog’s, and Mars.


Take Action Today!

The pledge is open to more signatories. Click here to sign up to the Paris Pledge for Action and contact the ClimateCare team for help to meet your carbon reduction targets.


About The Paris Pledge for Action

The Paris Pledge for Action brings together hundreds of non-state actors from across the globe in support of Paris Agreement on climate change. The Paris Pledge for Action is an initiative of the COP21 French Presidency managed by the University of Cambridge Institute for Sustainability Leadership.


Read the Pledge:

See who’s signed the Pledge:

Join the Pledge:

Take action on Climate Change with ClimateCare:


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International Business Leaders Speak out on Carbon Offsetting

PARIS 2nd December

Nine businesses, including Aviva, Sky, Fuji Xerox and DPD, have joined the UN’s Christiana Figueres to speak out about the benefits of offsetting carbon emissions, at this week’s climate negotiations in Paris.

In a video released today, the companies explain why offset strategies are good business sense, the challenges and opportunities their approach has created, and why they believe it has made a difference. Companies throughout the world, including Microsoft, Jaguar Land Rover and Marks and Spencer have adopted carbon-offset approaches to enable them to go beyond the reduction targets they could achieve through internal change.

“We believe that now, more than ever, offsetting has a crucial role to play both for business success and for global greenhouse gas reduction targets,” explains Sophy Greenhalgh, Programme Director of the International Carbon Reduction Offset Alliance (ICROA) which produced the video. “We hope that by hearing about the business benefits of offsetting, others will be inspired to follow their leadership.”

This year’s global climate change negotiations in Paris have been unusual in recognising the role that business must play in meeting greenhouse gas reduction targets. Businesses are making a range of pledges and using carbon finance to offset emissions delivers an immediate response and can bridge the gap between internal reductions and meeting meaningful commitments.

Christiana Figueres, Executive Secretary of the United Nations Framework Convention on Climate Change calls for action now to ensure a secure, stable climate for the future. She also identifies offsetting as a vital part of the solution set to meet global emission reduction goals in the video.

“Offsetting is a valid way to reduce global carbon emissions quickly and cost effectively,” says Figueres.

Recent research from Carbon Disclosure Project Data shows that business who offset also take the lead in reducing their carbon emissions with the typical offset buyer cutting almost 17% of their scope 1 direct emissions compared to non offset buyers who reduced emissions by less than 5% in the same year.

By supporting carbon-offset projects, businesses are investing in the local environment and communities, delivering positive impacts beyond the carbon reduction. While these ‘co-benefits’ vary by project, a market representative average was recently calculated by Imperial College London University at $664 for every tonne of carbon offset.

Watch the video and in depth interviews with each company and join the conversation at #offset.

To calculate and offset your carbon emissions through world leading projects, contact the ClimateCare team on +44(0)1865 591000.



Rhiannon Szmigielski, ClimateCare

+44(0)1865 591008


Notes to editors:

New Report: Children will bear the brunt of Climate Change

A new report by UNICEF highlights the dangers to children from household air pollution and deadly waterborne diseases. The report shows that Household air pollution leads to 4.3 million deaths annually with 13% (over half a million) of these deaths in children under 5. It also explains how deadly waterborne diseases such as cholera can be exacerbated by severe weather events such as flooding which often limit access to safe water supplies.

At ClimateCare, we have been working with partners to tackle climate change, reduce poverty and improve health for over 18 years. Our Clean Cookstove projects cut carbon emissions helping to tackle climate change, save families money on fuel and reduce household air pollution and the risk of deadly diseases such as Pneumonia – particularly in women and children. And our safe water programmes help to protect children from deadly diseases like typhoid and cholera.

As an example we recently launched a new project with Jaguar Land Rover that is providing safe water to 375 schools in Kenya – using smart water purifying technology to improve the lives of more than 300,000 school children. This project not only creates an immediate impact by reducing children’s exposure to waterborne diseases, it will also leave a lasting legacy – supporting a better education for a whole generation of school children. In addition it is providing business value for Jaguar Land Rover, who have used the project as part of their join the experience programme to engage staff across the business with their CSR activity.

If you would like to read more about the effects of climate change on children you can download a full version of UNICEF’s report here. To take action that will improve the lives of children around the world, call our team today +44 (0)1865 591000

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Could a Climate+Care approach Deliver Social, Environmental and Business Value in your Supply Chain?

Bespoke Climate+Care programmes can be developed within your supply chain, cutting carbon emissions and improving the lives of the people your business relies on.

What is a Climate+Care supply chain programme?

The extent of the programme will reflect your budget, and your requirements. A simple approach would include a review of your existing CSR activity and supply chains against our existing Climate+Care programmes, to identify any quick win opportunities to strengthen your impact. While at the other end of the scale, we work with organisations to develop complete programmes from scratch.

Our expert team work with teams across your business and directly with your supply chain communities to fully understand requirements.

We then develop, pilot and launch programmes that will deliver measurable carbon reductions and improve lives – helping to tackle poverty, improve health,  empower the local community and increase resilience in your supply chain.

We will manage delivery of the programme on the ground. We also help you maximise business value by providing robust measurement, regular reports of impacts delivered, case studies, project visits and creating internal and external communications that will engage staff, customers and stakeholders with your work.


How does that benefit my business?

You’ll demonstrate responsibility to your supply chain by investing in their health and well-being – something that customers and stakeholders increasingly expect. In addition, a healthier, wealthier and happier workforce is more productive, resilient to change and loyal to your business. In addition, the programme will deliver emissions reductions helping to tackle climate change which can be used to offset your carbon footprint and make measurable progress towards your sustainability and carbon reduction targets.

Depending on your business there maybe also be opportunities to position your products and services as part of the programme and to build positive relationships with local media, government and key influencers.

We’ve found that programmes like this, which reflect your business purpose, make simple and immediate sense to people at all levels. As such, they are a great vehicle to engage employees with your supply chain, your environmental activities and your actions as a responsible business.

Our communications team are regularly involved in devising and delivering employee and stakeholder engagement activities, and can even help your teams get hands on with research, project launches and ongoing community visits to measure impacts.


Can you give me some example of supply chain programmes you’ve delivered?

We are working with The Co-operative Group to improve lives and tackle climate change by providing safe water to a tea growing co-operative within its Fairtrade supply chain. The first part of this project is in Kericho and will cut around 6,400 tonnes of carbon per year and provide safe water to 14,000 people.




And, in the UK supermarket supply chain we have recently instigated a programme to provide affordable clean cookers to agricultural workers, saving them money on fuel bills and improving health, by reducing exposure to indoor air pollution. This project uses investment by DFID Kenya and 8000 workers are set to benefit, saving £125 in fuel costs every year.




If you are interested in finding out more about how a Climate+Care supply chain programme could deliver value for your business, please contact or call +44(0)1865 591000.





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Can Natural Capital Accounting Add Value to your Sustainability Programme?

Ahead of the World Forum on Natural Capital in Edinburgh next week, ClimateCare’s Edward Hanrahan explains the concept, what it means and how it can help you strengthen the case for your sustainability programme.


The concept of financial capital is well understood. Spending more than we have leads to debt, expensive repayment terms and could ultimately spell the end for our business.

Natural Capital thinking applies this same financial process to natural assets – forests, rivers, land, minerals and water – often collectively owned, these are resources that our businesses draw on to operate and grow. Depleting this Natural Capital, without taking financial account of its value and investing to replenish what we’ve used, is leading to resource scarcity and conflict for these resources, making it difficult for communities, supply chains and businesses to sustain themselves.

Globally, we are drawing down on our natural capital provisions at a rate of 50 percent more per year than the earth can replenish and the rate of depletion is accelerating. Natural assets are co-owned so value that corporates derive from their consumption is in fact value that they are deriving from society at large, often at a discount, or even for free.

Globally accepted mechanisms for businesses to comprehensively measure or report their dependency on natural capital and ecosystem services, their consumption of shared Natural Capital assets and the value they as a corporate derive from that, are evolving fast. Organisations like the Natural Capital Coalition are emerging, and whilst studies which place a price on the resources themselves, and onto the ecosystem services they provide, have been around for years – they are now being accepted and understood more widely in mainstream business.

A recent report: Natural Capital At Risk shows greenhouse gas emissions remain the largest natural capital ‘factor’ for most companies.

Greenhouse gas emissions remain the largest natural capital ‘factor’ for most companies, however just as ‘pricing carbon’ within companies has become the norm, leading organisations including Coca Cola, Kingfisher, Novartis and Skanska are already promoting the broader concepts around natural capital and growing interest from investors and regulators is leading to increasing pressure for businesses to demonstrate how they actively manage their natural capital assets, reduce business risk and control contingent liabilities.

There are businesses advantages to being an early adopter of the concept. Businesses who take Natural Capital impacts into their decision making process are able to use this as a means to manage risk and to gain competitive advantage. And, while traditional balance sheets do not take account of the value of environmental resources, Natural Capital Accounting reflects true financial cost and opportunity. This can help a business make their business case transparent and demonstrate, in financial terms, how their sustainability activity is essential to ensure a long term, profitable future for the organisation.

While the results will vary according to the nature of your business,  a recent report: Natural Capital At Risk: The Top 100 Externalities of Business (commissioned by the Natural Capital Coalition) highlights that for most businesses, Green House Gas emissions make up the majority (38%) of their external environmental costs, closely followed by water use (25%) and localised air pollution. Failure to take action to reduce these costs presents real risks to the business – decreasing brand value, customer loyalty, supply chain resilience, impacting local regulation and investment potential.

With nearly two decades experience of delivering effective Natural Capital management programmes – including carbon reduction and water programmes, these risks are something that our team are well placed to help you manage and reduce. Our team specialise in developing programmes that will help your business understand and take responsibility for its Natural Capital Assets, deliver measurable progress towards the Global Goals and at the same time, mitigate risk and create value for your business.

Natural Capital Accounting is one tool at our disposal and we’d be delighted to talk about applying it to your business and for the chance to explain how a Climate+Care programme can help you cost effectively manage risk and improve the balance of your Natural Capital accounts.


ClimateCare is joining international businesses at the Natural Capital World Forum in Edinburgh next week, to share the latest thinking on this approach. If you are attending and would like to arrange a meeting, please contact us on +44(0)1865 591000.


Edward has managed ClimateCare’s development since 2007, providing financial rigour and strategic direction across all of our programmes and activities.

Edward works closely with our in-country teams to structure finance and strategic partnerships for our global sustainable development projects. He advises banks, international development finance institutions and governments to help enable sustainable development at scale.

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Press Release: edie announces support for ClimateCare clean cooking programme at Sustainability Leaders Forum

Back in 2012 the leading sustainability publishing brand edie joined forces with ClimateCare to offset carbon emissions associated with travel to its key events.

Today, at its flagship Sustainability Leaders Forum, edie renewed its commitment to offset emissions from delegate and speaker travel through Climate+Care projects – designed to protect the environment and improve lives.

This year, edie will support ClimateCare’s Clean Cooking projects.

Why clean cooking? Each year more than 4 million people are killed by toxic fumes from cooking on open fires. In fact, this is the fifth worst risk factor for disease in developing countries and women and children are most affected.

By supporting ClimateCare’s clean cooking projects edie will help reduce this indoor air pollution, saving lives. At the same time, providing families with more efficient stoves helps to reduce CO2 emissions, save families money on fuel and reduce pressure on local forests.

“You might not think about tackling carbon emissions and then immediately think about cooking, but our Clean Cooking projects are a win-win for people and the environment” explains ClimateCare’s Partnerships Manager, Edward Morello. “More than 3 billion people still cook on open fires or inefficient stoves and the resulting emissions are bad for respiratory health and bad for the environment. A simple improved stove can change all that.”

Edie event director Mark Baker said “We encourage our delegates to come together and share best practice in sustainability at our events. By offsetting their travel emissions through ClimateCare’s Clean Cooking projects we not only demonstrate best practice in action, we hope to raise awareness of some of the innovative ways businesses can tackle climate and development challenges ”

“Clean and efficient cookstoves and fuels have the potential to save millions of lives while helping to tackle climate change. I hope today’s announcement will encourage other businesses to join these efforts and to offset their unavoidable emissions through clean cookstove carbon offset purchases.” Brian Smith, Chief Operating Officer, Global Alliance for Clean Cookstoves.

IMG_2700-1Photo Caption: ClimateCare’s Edward Morello [right] is joined by edie editor Luke Nicholls at today’s Sustainability Leaders Forum. edie is supporting ClimateCare’s clean cooking programme which is saving lives and helping to tackle climate change.












ClimateCare is a certified B Corporation. We believe that climate change, poverty and sustainable development cannot be tackled in isolation. And that we cannot rely solely on aid. Governments and business must work together to deliver the speed and scale of change required to secure a sustainable future.

That’s why, for the past 18 years, we have mobilised the power and scale of both private and public finance for integrated Climate+Care programmes,  which deliver positive environmental and social impacts around the world.

We combine the vision of a social enterprise and the commercial experience of an investment bank. Leveraging mainstream funding, we profitably deliver some of the largest, most successful sustainability initiatives in the world. To date we have worked with hundreds of partners to cut over 16.5 million tonnes of CO2 and at the same time, improved the lives of 6 million people.

Businesses and Governments alike, see the value and sense in our integrated Climate+Care approach and we have set an ambitious vision for 2020. To cut a further 20 million tonnes of CO2 and improve the lives of another 20 million people.

Find out more at


Faversham House


edie has been the market-leading publishing and events brand driving sustainability in business for nearly 20 years. A trusted and integral part of the workflow of 60,000+ sustainability professionals, it delivers daily news and commentary, expert advice and business tools, downloadable industry reports and white papers, access to video and webinars, opt-in daily and weekly newsletters, recruitment news and a comprehensive directory of sustainability suppliers as well as a year-round portfolio of high-level business conferences and events.

This partnership to offset emissions through ClimateCare’s clean cooking programme will cover and range of events including the annual edie Sustainability Leaders Forum; edie Sustainability Reporting Conference; edie Energy Management Forum and edie Sustainability Communications Forum


Press enquiries and image requests

Please contact: Rhiannon Szmigielski, ClimateCare

Tel: +44 (0)1865 591000



World Pneumonia Day: Saving Lives through Smart Interventions

World_Pneumonia_Day_2015_Post_Banner_ImageToday is World Pneumonia Day and the theme is Push the Pace. Fight Pneumonia.

ClimateCare partners from businesses to NGOs and governments are supporting our integrated Climate+Care programmes that tackle climate change but can also help people live healthier lives.

By tackling issues like indoor air pollution, our projects are helping to mitigate the threat of deadly diseases such as pneumonia which is one of the leading killers of children under the age of five.

According to the World Health Organization1, pneumonia is responsible for almost 1 million deaths every year and 16% of deaths in children under five years old2.

There are many simple interventions that can help to prevent this disease and our clean cooking programmes is one example. Providing more efficient cooking stoves not only cuts carbon emissions and helps tackle climate change. More efficient cooking reduces indoor air pollution, meaning children are less likely to suffer from respiratory diseases such as pneumonia. In fact, research by the Global Coalition against Child Pneumonia found that of the 4 interventions they studied, the efficient cookstove had the single highest impact in reducing a child’s risk of contracting the disease, cutting it by a staggering 50%3.

Similarly, our safe water programmes reduce the levels of indoor air pollution by eliminating the need to boil water to make it safe to drink.

What’s more, our clean energy projects are helping to displace traditional fossil fuels, improving air quality and providing clean, sustainable energy for all.

If you’d like to find out how supporting our Climate+Care programmes can help to prevent deadly diseases like pneumonia, contact us today on +44 (0)1865 591000 or email us at


1 Source: World Health Organization 2014

2 Source: UNICEF A Promise Renewed Progress Report 2015

3 Source: Global Coalition against Child Pneumonia 2011

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Using A ‘Polluter Pays’ Principle to Engage Employees in Carbon Reduction


As a responsible business and a global insurer working in the business of risk management, Aviva takes the threat of climate change seriously. Aviva’s sustainability programme includes a robust carbon management plan, which recognises the crucial role their business can play in reducing greenhouse gas emissions, minimising environmental impacts and encouraging others to follow their lead.

From energy efficiency measures to renewable energy, Aviva continues to reduce the company’s environmental impacts year-on-year, but also recognises some emissions are unavoidable. Aviva became the first global insurance group to offset their total operational emissions and become carbon neutral, back in 2006. Yet, effective carbon management and further emission reduction requires buy-in and support across the business – going beyond CSR and sustainability teams.



Working with ClimateCare to devise a bespoke Climate+Care programme has allowed Aviva to reach out and engage with colleagues across the business, to embed effective carbon management and raise awareness of the raft of positive social and environmental impacts delivered through Aviva’s partnership with ClimateCare. Here’s how.

Since 2010, Aviva has implemented a polluter pays policy across the business, to support implementation of their carbon reduction programme and build employee understanding of Aviva’s actions as a responsible business.

Using internationally recognised standards, Aviva robustly measures CO2 and other greenhouse gas emissions. Internal efficiencies and reduction policies are applied to help to cut emissions wherever possible, then each year, Aviva’s unavoidable greenhouse gas emissions are attributed to each market across the business. With senior backing  for the ‘polluter pays’ policy, each business area is then recharged internally for their emissions to be offset through a smart Climate+Care programme, which not only reduces emissions but also delivers a raft of measurable social impacts in the communities Aviva supports. Better still, the policy increases awareness across the company of Aviva’s actions as a responsible business, its carbon reduction programme and the need to reduce emissions further.



Zelda Bentham, Group Head of Sustainability at Aviva says:

Understandably at first we were questioned by colleagues for passing on these costs internally across the business. This provided us with an opportunity to engage with our colleagues and to build awareness of the breadth of actions we take to reduce our environmental impacts.”

“Through this dialogue, colleagues not only realised the measurable social impacts our Climate+Care programme delivers on the ground, including in countries where Aviva operates, but they also began to ask for more detailed information relevant to their own operations – what their energy consumption was, what else Aviva was doing, how they could further reduce their impact”.

For Aviva, being able to robustly report the lives improved and social value delivered through their Climate+Care programme has made all the difference. It allowed Aviva to demonstrate not only the business value of their carbon offset programme, in supporting effective technologies to reduce unavoidable emissions, but also the social value and raft of social impacts delivered through Aviva’s smart, integrated Climate+Care programme – whether empowering women through reducing the amount of time and money spent finding fuel for cooking, improving health by reducing harmful indoor air pollution in the home through clean cooking technologies, or enabling access to low-carbon technologies such as solar.

Choosing to support an integrated Climate+Care programme that not only cuts carbon but improves lives, robustly measuring and communicating these social impacts to colleagues with ClimateCare and implementing smart carbon management policies across the business have helped Aviva to engage colleagues in its sustainability programme, build awareness and stimulate interest in company action to reduce carbon emissions even further.



ClimateCare has worked with Aviva for a number of years to create a bespoke Climate+Care programme which cuts carbon, delivering robust emission reductions, whilst also demonstrably improving lives. Their programme is devised to deliver multiple social impacts and social value, in at-risk and vulnerable communities, to help to free people from fear of uncertainty and to contribute to the Sustainable Development Goals –all through one smart Climate+Care programme.

ClimateCare has worked closely with Aviva to devise a programme aligned to their core business and to enable Aviva to robustly measure and report the social value derived from their programme in the same way their broader community investments are assessed. You can find out more about Aviva and ClimateCare’s leading impact measurement work here.  Together, Aviva and ClimateCare continue to create opportunities to engage employees and communicate the impact of their smart corporate responsibility programme across the business.