Offset backed products increase home insurance quotes by a quarter
Co-op Insurance has halved its direct carbon footprint in 10 years. By working with ClimateCare, it has been able to go further, offsetting an impressive 1.32 million tonnes of CO2 since the project’s inception, many times more than its direct footprint.
And there have been real business benefits too. Not only is the company demonstrating environmental best practice, but it’s also enabled customers to offset part of their emissions as a standard part of their policy. This has increased interest in its car and home insurance policies. The company’s marketing campaigns, focused on the cookstove project, the company achieved a host of successes:
- 210 pieces of press coverage, 600,000+ video views and 6,793 social media engagements
- Increase in both calls from consumers (compared to the previous year’s marketing campaign) and ‘click to quote’ rate
The campaign was awarded the Insurance Marketing Campaign of the Year at the Insurance Marketing and PR Awards 2018 for their campaign, and the company also won the Carbon Offset Programme of the Year at the Better Society Awards.