Climate neutral programme strengthens Aviva’s responsible brand identity.
Aviva was the first global insurance company to go climate neutral in 2006. Since then, the company has saved more than 1.3m tonnes of CO2 through carbon offsetting projects, improving the lives of 1.1 million people. ClimateCare has helped Aviva to stand out still further. By harnessing its climate responsibility to deliver positive outcomes for developing communities, the company has cemented its position at the forefront of international climate action within the sector.
About the client
Aviva is the UK’s largest insurer, with 15.5m customers. The company plays a leading role in assessing climate risks in the insurance sector and encourages businesses to speed up delivery of the UN’s Sustainable Development Goals.
Aviva’s ambitious goals reflect an enduring commitment to sustainability. It plans to halve its carbon footprint by 2020, reducing it by a further 20% in the following decade. The company is also determined to take responsibility for its remaining carbon emissions – that’s why they chose to join forces with ClimateCare. Our climate neutral programme helps them offset their emissions and deliver positive social outcomes in developing communities through high quality climate and development projects. Our team also supports them in measuring and communicating these community benefits to stakeholders in a robust, engaging way.
What we did
We helped Aviva offset its carbon emissions through our trademark Climate+Care projects, which cut carbon and improve lives. And by collaborating with the London Benchmarking Group (LBG), we provided the company with a pioneering new way to measure the social impact of its carbon offsetting projects. This tool allowed Aviva to demonstrate that its climate neutral programme has so far benefitted 1.1 million people, and is a cost-effective way to make a positive difference to communities and climate change. ClimateCare went on to help Aviva to win a UNFCCC Momentum for Change award, recognising its combined climate neutrality and social impact approach as best practice and an inspiration for others – and helping to position it as a responsible, ethical brand.
What positive outcomes did we deliver?
ClimateCare helped Aviva maintain its climate neutral status and improve more than one million lives. With our support, Aviva communicated its positive outcomes to stakeholders with clarity and confidence, raising its profile as a socially responsible business. We also used the LBG community framework to create a standard way to measure positive social impacts from carbon offset programmes.
The partnership helped position Aviva as a credible advocate for the transition to a low carbon economy, internally and externally. Employees report that they feel Aviva is making a positive contribution to the world, while the company’s profile as a sustainability leader in its sector is recognised in the wider business community.