Jaguar Land Rover supports its 50th carbon reduction project

Since 2007 Jaguar Land Rover has been investing in carbon reduction projects across the globe, as one part of their approach to sustainability.

Today they celebrate the multiple achievements of their carbon offset programme with a stakeholder video, showcasing their support of 50 carbon reduction projects over 5 years. This support has delivered more than a 5 million tonnes reduction in CO2 –making it one of the largest voluntary carbon offset programmes in the world.

The very first project they supported was pioneering, using carbon finance to distribute efficient cookstoves in Uganda. Jaguar Land Rover has supported projects that have distributed more than 180,000 new fuel efficient stoves in Uganda,  Ghana and Cambodia – dramatically reducing emissions and improving indoor air quality. Their support also paved the way for carbon funding for other cookstove projects, supporting the mission of the Global Alliance for Clean Cookstoves.

True to form, the 50th project supported by Jaguar Land Rover is the unique and award winning Carbon for Water project in Kenya. This project is the first of its kind to use carbon funding to support the provision of safe water to 4.5 million people in Kenya and last month was awarded Carbon Finance Transaction of the Year, adding to other recent awards for Social Innovation and Health.

Watch the Jaguar Land Rover video here.