Virgin Atlantic has today launched a new calculator to help its customers measure and offset the carbon emissions associated with their flights. These emissions will be offset by climate and sustainable development experts ClimateCare, through projects that cut carbon and improve people’s lives.
“As an airline, fuel and carbon efficiency are our number one environmental priority. To reduce emissions, we’ve invested in new, fuel efficient aircraft for our fleet, as well as reducing weight onboard and improving operational procedures to fly more efficiently. We also want to make it easy for our customers to contribute to carbon reduction projects and are working with the experts at ClimateCare to make that a reality.” Kathryn Asplin, Sustainability Specialist, Virgin Atlantic
The carbon offset calculator will allow Virgin Atlantic customers to measure and offset their carbon footprint through ClimateCare’s trademark Climate+Care projects, which cut carbon and improve people’s lives. Customers will receive a certificate to show the emissions that have been offset and encouraged to share their actions through social media to encourage others to follow their lead.
Projects supported will include clean cooking technology in the developing world, where over 3 billion people still cook on open fires. Not only does this cause CO2 emissions, but the toxic fumes kill more people every year than malaria and tuberculosis combined – making it one of the worlds biggest hidden killers. By offsetting carbon emissions through the ClimateCare calculator, Virgin Atlantic customers will help finance provision of clean cookstoves that can halve carbon emissions, reduce indoor air pollution and save families on average $120 on fuel costs every year.
“This is just the start of our work together and we look forward to working with Virgin Atlantic to develop the programme over time.” Robert Stevens, Head of Partnerships, ClimateCare
Press enquiries and image requests
Please contact: RhiannonSzmigielski, ClimateCare
Tel: +44 (0)1865 591000